Rainbow, Gillan, and Whitesnake: three bands that filled the void between Deep Purple’s 1976 break-up and the Mk II reunion in 1984. All achieved great success in the UK and Europe, with charting albums & singles, Gold records, TV appearances, etc. However, while Gillan (the band) never made any serious waves on this side of the pond, Rainbow and Whitesnake did. Blackmore and Co. did it the old fashioned way: touring America incessantly in the late 70’s, and later retooling their sound for FM radio. The story of Whitesnake’s road to fame and fortune in the US is a tragic one. If handled differently, Whitesnake could have been another Bad Company, maybe even an Aerosmith. But sadly, this was not to be. In an effort to break into the lucrative American market, Whitesnake dove headlong into the empty glitz and glam of the of the MTv era. When the dust settled, we’d lost another fine band in the great Hair Metal Wars of the 1980’s.
Whitesnake had evolved out of the post-Purple career of David Coverdale, who, after 2 solo albums, decided to make a go of it with a proper band. ‘David Coverdale’s Whitesnake’ debuted with the ‘Snakebite’ E.P. in 1978, and by their third album, had absorbed former Purps Ian Paice and Jon Lord into their ranks. Alas, almost five years/albums into their career, despite major success in Britain, a breakthrough in the States continued to elude a band that was three fifths Deep Purple Mk III. Guitarist Mickey Moody, frustrated that a band with several Gold records could be 20,000 pounds in debt, quit the band near the end of sessions for Whitesnake’s fifth lp ‘Saints an’ Sinners’. The Coverdale/Marsden/Moody triumvirate was no more.
David Coverdale knew some major changes needed to be made if the band were to break outside of the UK. The singer abruptly called a halt to the recording sessions and put the band ‘on hold’ in an effort to cut ties with manager John Coletta. During this enforced hiatus, guitarist Bernie Marsden left the band, as did the rhythm section of Niel Murray and Ian Paice. David Coverdale and Jon Lord were the last ‘Snakes standing…
So ‘Saints an’ Sinners’ sat unfinished for most of 1982. By the end of the year, Coverdale was managing Whitesnake himself, and had rebuilt the band from scratch. The new ‘Snake was comprised of bassist Colin Hodgkinson, ex-Trapeze guitarist Mel Galley, and Cozy Powell. Not exactly blooz-rawk legends… Recognizing this, Coverdale invited Micky Moody and his down-and-dirty slide guitar back to the band. Moody accepted.
As it turned out, all the unfinished ‘Saints…’ album needed was backing vocals, so Moody and Galley contributed vox and the sessions were wrapped. (Some believe the album was actually finished, with Coverdale holding the completed record hostage during his efforts to separate the band from Coletta.) ‘Saints an’ Sinners’, recorded by a version of Whitesnake that no longer existed, hit #9 in the UK. The record, um, missed thd charts completely; this latest failure of Whitesnake to crack the American market infuriated the band’s new manager…
Just before starting work on album #6, Coverdale scored a major record label upgrade, moving the band in the US from Atlantic to Geffen. The band began recording a new album in earnest. If anyone could guide Whitesnake to their US breakthrough, it was proven starmaker David Geffen. Geffen often acted as career advisor to the artists on his label, with outstanding results. What would this new high-powered ally advise Whtesnake’s new management?
Mickey Moody, back in the band he helped found, felt like a stranger in a strange land. Throughout the recording, Moody sensed his time was short. While on tour with Thin Lizzy in 1983, Coverdale struck up a ‘friendship’ with guitarist John Sykes, while Moody’s own friendship with the vocalist had all but evaporated. After a backstage incident between Moody, Coverdale and Sykes, Mickey decided to once again quit the band. He called a meeting to make his announcement, which everyone in the band attended… except singer/manager David Coverdale. John Sykes, available after the demise of Thin Lizzy, was immediately announced as his replacement. Imagine that.
After ‘Slide it In’ was completed, David Geffen continued to work his magic behind the scenes. Geffen demanded the record be remixed for the US market. He also demanded that new guitarist John Sykes overdub guitars, and that Hodgkinson’s bass be re-recorded by ex-member Niel Murray. The resultant album is not really much different, with all of Moody and Galley’s work intact; Sykes’ more 80’s guitar tone is apparent but not obtrusive (though Murray’s new bass tracks were a vast improvement over Hodgkinson’s). The real difference would be in how the album looked on TV.
Both promotional videos for the ‘Slide’ album featured only Coverdale, Sykes, Murray and Powell (oh– and bimbos; lots of bimbos). Jon Lord had left to take part in Deep Purple’s Mk II reunion; Mel Galley had injured his arm and would never fully recover, forcing him to leave the band. New boy Sykes was now the band’s sole guitarist. Once again, the band people would experience would be vastly different than the one that wrote and recorded the music they were hearing. And so we see John Sykes pretending to play Micky Moody’s classic slide guitar parts, as well as Mel Galley’s solo on ‘Slow and Easy’ (Moody’s slide solo was edited out of the video). Sykes looks positively dreamy aping Galley’s solo in ‘Love Ain’t no Stranger’. And from the looks of the video, no one was playing the keybords.
Whitesnake’s new front line looked great in the videos, if you liked hair… and apparently America did. ‘Slide’ reached the American Top 40, a feat that no Whitesnake album before it had achieved. How? What was the difference between ‘Slide it In’ and all previous Whitesnake albums? Presentation. David Geffen knew what was coming. He knew that what music looked like would be just as important as what it sounded like to rock fans in the age of MTv. And let’s face it, Micky Moody, with his ever-present stovepipe hat and questionable facial hair, was hardly a match for the flowing locks and heroic posing of John Sykes. Geffen helped revamp Whitesnake for the MTv generation, and it worked. ‘Side it In’ went Gold in America, and Whitesnake had planted one foot firmly on the road to Hair Metal. David Geffen’s impact and influence on Whitesnake was undeniable, and after the success of ‘Slide’ he urged the band to ‘start taking America seriously’. Uh-oh.
It took Coverdale and Co. took more than three years to complete a follow up to ‘Slide’, mostly becasuse, as a band, Whitesnake was a mess. Cozy Powell quit after the last date on the ‘Slide’ tour, and was replaced by Aisnley Dunbar.
The Coverdale/Sykes writing partnership yielded two hits in ‘Still of the Night’ and ‘Is This Love’… but not much else. Unimpressed with bulk of the writing, producers Mike Stone and Lieth Olsen suggested re-recording earlier Whitesnake UK hit singles ‘Here I Go Again’, and ‘Crying in the Rain’. Then Coverdale developed a serious sinus infection, forcing the band into another extended hiatus. Sykes actually urged the band to replace Coverdale (!!!), which led to his firing by the band’s manage(Coverdale!)ment. Adrian Vandenberg was hired to replace Sykes. This was no longer a band, it was a goddamn soap opera.
By the time the ‘Whitesnake’ album was released, Coverdale had rebuilt Whitesnake yet again, with Tommy Aldridge, Vivian Campbell, Rudy Sarzo (oh, for Christ’s sake!) and the aforementioned Vandenberg. What is this– Rainbow??. Nobody in this line up (except Covs) wrote or recorded any of the music they were fronting. And how ironic seeing Adrian Vandenberg ‘play’ John Sykes’ guitar parts in the videos for ‘Still of the Night’ and ‘Is This Love’… Somewhere, Micky Moody was smiling.
The ‘Whitesnake’ album defied all logic and was a smash hit everywhere. Riding high on the the Hair Metal wave, it charted higher in the US than in the UK, eventually selling 8 million copies, and pulled it’s predecessor from Gold to Double Platinum status. And the most important factor in this album’s success was not even a musician: Tawny Kitaen, Queen of the Video Bimbos. You know it’s true.
The transformation was complete: from a solid band of bluesy hard rockers to glam metal fops in just three albums. Whitesnake had reached its goal of conquering America. But mega success like this does not come without a price. Whitesnake’s road to success in America was littered with bitter ex-members, covert machinations and ridiculous videos. A once-great band had sold out and become a revolving door of hired hands with big names, big hair, but no soul. There would be one more Whitesnake record (featuring Steve Vai on guitar… the polar opposite of Micky Moody; look it up) before Coverdale folded the band ‘for good’. Some consider this to be the wisest management decision David Coverdale ever made.