Attn: Marketing Dept

 

Ever wonder why Scorpions’ ‘Taken By Force’ cover art is so ridiculously bad? Great record, but the album cover looks like it was thrown together by an uncaring record label, unwilling to spend any coin on anything half-decent, and assembled by art department interns. And, in fact, that’s exactly what happened. But why?

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‘Taken By Force’ was the third consecutive Scorpions album that the U.S. arm of RCA Records decided to change for the stateside market. Their third record, ‘In Trance’, needed only minimal altering; but their fourth, ‘Virgin Killer’, is a different story altogether. Featuring a completely nude prepubescent girl in an unquestionably provocative pose, ‘Virgin Killer’s artwork was and still is blatantly inappropriate and offensive. Yes, sensitivities to this type of imagery in the 70’s (especially when used on a rock album cover) were different than they are today; remember the Blind Faith album? But even back in 1976, several different territories issued the record with a completely different cover.

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So, when the Scorps handed the ‘Taken By Force’ artwork to RCA, the label wasn’t willing to take any chances. The US and UK branches of RCA rejected the cover. “Two kids playing with guns in a military cemetery” (as Francis Bucholz characterized the shot in a recent interview) was once again too much for the label bosses to deal with. In the 1970’s, Scorpions was RCA’s token heavy metal band, their records tossed out into the US and UK markets without any discernable promotion. Clearly Scorpions were not a priority for RCA; the label didn’t need all of this ‘cover controversy’ hassle. And, as they established with the towering mediocrity of the ‘Virgin Killer’ replacement art, they certainly weren’t willing to replace the original with anything challenging or even the least bit artistically valid.

Kiss Destroyer Resurrected

When Kiss broke through with their ‘Alive!’ album, their label paired them with Alice Cooper producer Bob Ezrin for their next studio album ‘Destroyer’. Massive mainstream success was just one ballad away. Casablanca Records was taking no chances, however, and demanded changes to cover art that they felt was “too violent”. And so, Kiss dancing while a city burns was changed to Kiss dancing in the ruins of a destroyed city. The original is definitely more badass, with the red and orange fire-inspired color scheme (‘Flaming Youth’, after all), now famously replaced by cool blues and pale yellows.

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The opportunity was also taken to depict Kiss in their new stage costumes, which makes sense. Simmons’ new Godzilla boots always made for a pretty striking image. But I have such an emotional attachment to the replacement cover, having spent countless hours staring at it as a kid, that it’s hard for me to acknowledge that there’s a better version. But even the 13 year old in me agrees: The original has flames!

The Beast that is Judas Priest was no stranger to record company foolishness. Their third album for CBS, ‘Killing Machine’, was retitled for the US when record company execs objected to the “murderous Implications” of the original title. The title to the song ‘Killing Machine’ remained unchanged, but another song title was used for the title of the US version: ‘Hell Bent for Leather’.

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After the global success of the band’s 4th studio album ‘British Steel’, which featured one of the most iconic album covers in heavy metal history, Priest followed up with the rather left-field ‘Point of Entry’.  The cover featured an abstract representation of the title concept; not a very ‘metal’ image, but a cool, futuristic image with a slightly scifi look.

judas priest_point of entry

Why on earth anyone decided to change the original cover to the one we got here in the US has to be one of Metal’s Greatest Mysteries. A never ending trail of computer paper unfolding down the middle of a highway and leading into the horizon. Ok. Plain white cardboard boxes of various sizes placed on the ground in the desert. Um… Not exactly making Hipgnosis nervous here, fellas. Someday, someone will explain this to me… and I will still think it sucks

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